Beam Suntory, a global leader in premium spirits, has expanded its premium whisky offerings in Tripura with the launch of the Oaksmith® Crafter’s Edition. Crafted by Chief Blender Shinji Fukuyo, who created iconic Japanese whiskies Hibiki® and Yamazaki®, the Crafter’s Edition combines the finest Scotch Malts with the smoothest American Bourbons using world-class Japanese blending techniques.
This innovative addition to the Oaksmith® portfolio aims to welcome a broader audience while celebrating the finest Japanese craftsmanship and highlighting its premium Indian whisky character.
The launch of the Crafter’s Edition is a response to the growing premiumisation of the Indian market and the appreciation for finely crafted spirits. As one of Beam Suntory’s largest brands, the brand sees a growing opportunity for high-quality, world-class spirit brands and anticipates receiving the same overwhelming appreciation for the Crafter’s Edition in Tripura. Rishi Walli, Senior Director of IMFL brands, expressed delight at the success of Oaksmith® in the Indian market, citing the premiumisation and appreciation for finely crafted spirits.
