Tide has included Bollywood legend Shah Rukh Khan in its latest composition, ‘ASLI SRK – Stain Removal King.’ The curtain rises on a dazzling collaboration, unveiling the NEW & IMPROVED Tide, a masterpiece of stain-fighting prowess, choreographed to the beat of boosted magnets for an impeccable laundry performance.
The last decade has seen Tide dazzle the stage with avant-garde solutions, from the sultry Tide Matic Liquid to the explosive Tide PODS. Now, in a crescendo of creativity, Tide introduces a transformative formula attuned to the rhythm of modern living, promising an encore of deep-seated stain removal for garments that dance through diverse lifestyles.
Shah Rukh Khan, the maestro of perfection, steps into the limelight as Tide’s virtuoso brand ambassador, serenading consumers with the ‘asli/real SRK – Stain Removal King.’ Khan, in a poetic note, shares, “This collaboration is a dance of commitment, a rhythm of excellence. I recommend Tide as the ‘asli/real SRK,’ ensuring your laundry experiences an unmatched performance.” Mukta Maheshwari, the orchestrator behind the scenes as Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India, applauds the duet, stating, “We’re thrilled to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers nationwide.” In this captivating performance, Tide and Shah Rukh Khan take center stage, promising a spectacle of elegance and freshness.
