Tata Motors, India’s largest Commercial Vehicle Automotive manufacturer whose popular mini truck Tata Ace has long been identical with the segment, is now looking at ways to transform its Small Commercial Vehicle (SCV) Business. As per information and sources, the Automaker has plans to capture share it has lost to its rivals Mahindra & Mahindra and Ashok Leyland in the segment.
Speaking about the decision, Tata Motors Chief Financial Officer, P.B. Balaji said, We need to increase market share in this segment. We need to respond to the fact that Small Commercial Vehicles is a Business to Customer B2C business rather than a Business to Business B2B business and that will have new facets in terms of how to build the brand and how to build the entire product offering which is more consumer facing rather than a Business to Business kind of a thought process.
Meanwhile, in contrast to a net profit of Rs. 2,958 Crore during the same period in last year, Tata Motors announced on Friday a 137% year-over-year growth in its consolidated net profit for the quarter that ended on 31st December. This puts the subsidiary on track to surpass 2 Billion Euro for the entire fiscal year while still staying within the parameters of its net debt Reduction objectives.
