Yamaha embrace the #TheCallOfTheBlue at the Bharat Mobility Show

India Yamaha Motor (IYM) Pvt Ltd announced its participation in the inaugural edition of Bharat Mobility, the first-of-its-kind global mobility show hosted in India. It is a pioneering event that unites the entire mobility value chain in a single venue. More than just an exhibition, it serves as a preview for the future of mobility.

Yamaha Pavilion, spanning 400 sqm, will showcase its motorcycle and scooter range, accessories, and innovative technology at a groundbreaking event. FZ-X unveiled in the all-new Chrome & Metallic BlackColors at the Yamaha Pavilion. Yamaha is embracing the #TheCallOfTheBlue at the Bharat Mobility Show to cater to young Indian customers’ aspirations.

The exclusive brand campaign focuses on racing, offering exciting, stylish, and sporty products and excellent services. It represents Yamaha’s dedication to shaping the future of mobility in India. Commenting on the participation, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “We would like to congratulate Bharat Mobility Expo for establishing this pivotal platform that fosters collaboration among OEMs, with a shared vision of cultivating a sustainable mobility ecosystem in harmony with the environment.”

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