The CEAT Indian Supercross Racing League (ISRL) is a rapidly expanding motorsport franchise in India, expanding beyond cricket. The league showcased the adrenaline-pumping journey with an explosive opening at the Pune race, mesmerizing over 9000 fans on the ground with live broadcast on TV and OTT. The company recently diluted its 3% stake to concentrate on promotion and on-ground activations, with a pre-season opening valuation of INR 350 crore.
With an objective to reach the maximum audience and elevating the stature of the sport, the promoters are in conversation with private investors to dilute 2% of the stake for a staggering valuation of INR 450 Crore just after the first race. India presents a unique opportunity to redefine Supercross with strategic investment and market confidence, fueled by the changing need to expand beyond traditional sports.
Mr. Veer Patel, Director and Co-Founder of CEAT ISRL, expressed his excitement, “Our longstanding conversations with brands and partners have suddenly expedited. We are in the advanced stage of closing a minority stake sale to fuel our Season 1 plans, staying aligned with our INR 150 crore spending target. We are confident of achieving an INR 1000+ crore valuation post Season 3.”
