Seagram’s Royal Stag announces the much-anticipated second edition of Royal Stag BoomBox, a strategic move aimed at bolstering brand engagement and tapping into the lucrative youth market. With an impressive lineup featuring industry stalwarts like Badshah, Armaan Malik, and Nikhita Gandhi, the festival is poised to attract significant attention and drive consumer interest.
Royal Stag BoomBox represents a savvy marketing strategy for Pernod Ricard India, leveraging music as a key pillar to connect with the brand’s target demographic. Kartik Mohindra, CMO of Pernod Ricard India, highlighted the festival’s role in enhancing brand visibility and fostering consumer loyalty, stating, “Royal Stag BoomBox exemplifies our commitment to engaging with consumers through immersive experiences.”
The festival’s multi-format approach, including on-ground activations and in-studio collaborations, offers diverse opportunities for brand integration and consumer engagement. Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, are expected to leverage the event to drive brand awareness and consumer engagement, further enhancing the festival’s economic impact.
