Pepperfry, a leading e-commerce furniture and home goods company, has launched a new store in Itanagar, Arunachal, aiming to penetrate niche markets and strengthen omnichannel consumer engagement in India, with over 150 stores across 100+ cities.
Pepperfry Stores have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by the expansion of FOFO stores across the country and it currently works with 100 plus unique partners. The new store launched in partnership with M/s T P R Enterprise, is situated at a prime location at6 Kilo, Itanagar-Naharlagun Highway, Papum Pare District in Itanagar, spanning across a carpet area of775sq.ft The store in Arunachal Pradesh offers a vast selection of furniture and home products, with specialized interior design advice provided by the company’s consultants, aiming to provide a personalized shopping experience for Itanagar residents.
Hussaine Kesury, Chief Activation Officer, Pepperfry said, “We are delighted to launch our new Store in Itanagar in partnership with M/s T P R Enterprise.” Further, Mr. Tadu Ranka (Owner of Franchise Store), said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace”
