Blue Star Limited unveiled its new comprehensive range of Room ACs, including a ‘best-in-class affordable’ range and a ‘flagship premium’ range, for the forthcoming summer season. Overall, the Company has launched over 100 models across the spectrum of inverter, fixed speed, and window ACs, and across price points to cater to every consumer segment.
The room AC market is experiencing significant demand due to rising middle-class consumers with higher disposable incomes, making it more of a necessity than a luxury, particularly from first-time buyers in Tier 2,3, and 4 markets and the replacement market. Blue Star has launched a slew of products to cater to this growing demand, leveraging its manufacturing, R&D and innovation capabilities to rollout new, differentiated and best-in-class ACs. The company has introduced three inverter split AC categories, including flagship, premium, and affordable options in 2-star, 3-star, and 5-star variants, with cooling capacities ranging from 0.8TR to 2.2TR, starting from Rs 29,990.
Blue Star’s new range of air conditioners comes with Anti-Virus Technology, which effectively filters out harmful microbes and particulate matter, and can also function as air purifiers. These affordable, quality, and reliable air conditioners come with lifetime warranties on inverter compressors and 5-year warranties on PCBs.
