On World Iodine Deficiency Day (WIDD), Tata Salt took a moment to reflect on its mission to combat iodine deficiency disorders (IDD) that affect millions of children across India. Since its establishment in 1983, Tata Salt has not only become a household name but has also served as a beacon of awareness regarding the importance of iodine, a crucial micronutrient essential for cognitive and physical development during childhood.
Despite the findings from the 2018-19 India Iodine Survey, which revealed that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is committed to educating families about its significance. Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, said, “Our legacy is built on trust, and we aim to make a meaningful difference in public health.”
In Gopalganj, Tata Salt has become synonymous with family health. Local parents increasingly understand the importance of iodized salt for their children’s growth and development, turning to Tata Salt as a reliable source. Through community initiatives and education, Tata Salt is dedicated to ensuring that every household has access to this vital nutrient, shaping healthier futures for generations to come.
