Dolby Laboratories, Inc. has announced an exciting collaboration with Jin, a prominent member of the K-pop sensation BTS, to promote his new single “I’ll Be There,” now globally available in Dolby Atmos. This partnership is part of Dolby’s ongoing “Love More in Dolby” campaign, aimed at transforming the music listening experience through advanced audio technology.
Jin’s much-anticipated solo album, Happy, will be released in Dolby Atmos on November 15. He shared his enthusiasm, stating, “When I first heard my new music in Dolby Atmos, I was truly amazed. It felt like you are right inside the music.” The immersive sound quality of Dolby Atmos allows listeners to connect deeply with the emotional essence of each track.
In Kohima, the response to this collaboration is expected to be robust as local consumers increasingly seek premium audio experiences. With major streaming services like Apple Music and TIDAL integrating Dolby Atmos, music enthusiasts in Kohima are keen to embrace this cutting-edge technology. Jin’s partnership with Dolby not only elevates his music but also aligns with the region’s growing trend toward high-quality entertainment, positioning local retailers to capitalize on this demand for enhanced audio experiences.
