Jindal (India) Limited, a leader in India’s downstream steel industry and part of the B.C. Jindal Group, introduced its premium range of colour-coated sheets, Jindal NeuColor+, at the ‘Milaap’ retailer meet in Tinsukia, Assam. The event, held in collaboration with authorized distributor SR Industries, saw participation from over 60 retailers and key company officials, including Zonal Head – West & East, Mr. Vinod Tiwari.
NeuColor+ is a premium product engineered for superior durability and aesthetic appeal, offering advanced corrosion resistance and protection against color fading. The launch underscores Jindal (India) Limited’s commitment to expanding its presence in Assam and strengthening its position as a trusted partner for retailers.
The Tinsukia market is poised to benefit significantly from the introduction of NeuColor+. Known for its growing industrial and construction activities, the market represents a key opportunity for high-performance steel products. Retailers in the region are optimistic about the product’s potential to meet local demand for durable and versatile solutions in infrastructure and manufacturing sectors. The Milaap event also highlighted the company’s ongoing efforts to engage with retailers, address challenges, and gather feedback. This initiative aligns with Jindal (India) Limited’s broader strategy of innovation and expansion, supported by its recent capacity enhancement plans of 60% to cater to new segments like solar and home appliances.With over seven decades of industry leadership, Jindal (India) Limited continues to drive India’s infrastructure growth, leveraging its diverse product portfolio and robust dealer network.
