Bharti Airtel and Bajaj Finance have announced a strategic partnership to create one of India’s largest digital platforms for financial services. This collaboration will offer Airtel’s 375 million customers access to a wide range of Bajaj Finance’s 27 diverse financial products, aimed at transforming the last-mile delivery of financial services and promoting digital inclusion across the country.
Airtel will integrate Bajaj Finance’s offerings into its Airtel Thanks App, allowing customers to apply for financial services such as personal loans, business loans, and gold loans, with plans to expand the offering to 10 products by year-end. The partnership combines Airtel’s vast digital ecosystem with Bajaj Finance’s strong underwriting capabilities, positioning the duo to capture a significant share of the Indian financial market.
This partnership holds immense potential to enhance financial inclusion. With Airtel’s widespread presence and Bajaj Finance’s tailored financial solutions can easily access essential financial services. Whether it’s through the Airtel Thanks App or local Airtel stores, the initiative will bridge the gap for customers seeking financial products in the region, particularly in remote areas.
