Toyota Kirloskar Motor (TKM) is pleased to announce the inauguration of its newest dealership, Preet Toyota, in Jorhat, Assam, reinforcing the company’s strategic expansion across Northeast India. Spread over 26,000 sq. ft., the new facility offers comprehensive Sales, Service, and Spares (3S) support, including a T Gloss studio for vehicle care and Toyota U-Trust services to facilitate used car buying, selling, and exchange. The inauguration was attended by Mr. Masaru Shimada, Deputy Managing Director, Toyota India & Middle East, Mr. Arun G Nair, Vice President and Chief Representative – East Region, and Mr. Akash Agarwal, Dealer Principal of Preet Toyota.
Jorhat, recognized as a key economic and cultural hub in Upper Assam, represents a high-potential market with increasing demand for Toyota’s diverse portfolio, including models like Innova Hycross, Fortuner, Camry Hybrid, and Vellfire. The dealership aims to provide an enhanced ownership experience aligned with Toyota’s global standards.
The capital city of Meghalaya continues to exhibit steady growth in automotive demand, driven by rising urbanization and consumer preferences for reliable and technologically advanced vehicles. Toyota’s growing network in the region, highlighted by the new Jorhat facility, will further strengthen customer reach and service quality.
