SMFG India Credit, one of India’s leading NBFCs, has concluded the 8th edition of its flagship rural initiative, Pashu Vikas Day (PVD), reinforcing its long-term rural development strategy under the theme ‘Sarvottam Seva: Pashu, Parivar aur Pragati’. The initiative underscores the company’s integrated approach linking livestock health, family wellbeing and sustainable economic progress.
Launched in 2014, PVD has evolved into one of the country’s largest one-day cattle welfare programmes. This year, the drive positively impacted over 1.55 lakh lives, including treatment of nearly 1.4 lakh cattle and healthcare support to more than 14,000 individuals, benefitting over 30,000 households. Camps were organised across 16 states through 510 SMFG Gramshakti branches, highlighting the NBFC’s deep rural penetration. In Bihar, the programme covered 31 locations, delivering veterinary check-ups, free medicines, vaccinations and productivity guidance to approximately 7,900 cattle, supporting over 1,700 households.
Managing Director and CEO Ravi Narayanan said “Sarvottam Seva” reflects the organisation’s commitment to delivering impact at scale, strengthening livelihoods and enabling inclusive grassroots growth. PVD has received national and global recognition, featuring in the Limca Book of Records (2015), Best of India Records (2018), World Book of Records (2019) and World Records Union (2024). In 2025, it set a Guinness World Record for the largest cattle welfare lesson conducted simultaneously across multiple locations in India.
