Stayfree has expanded its menstrual hygiene portfolio with the launch of Stayfree Xpert XL, a new sanitary napkin that reflects the increasing industry focus on improving access to affordable, innovative menstrual hygiene products as awareness and demand continue to grow across India. The new product offers 3-in-1 protection, combining Gel Lock Pockets for deep and instant absorption, an Air Soft Cover for a breathable and gentle feel on the skin, and a compact, individually wrapped design that fits easily into a pocket, enabling convenient carrying and disposal. Available in packs of 6, 18 and 40 units, the six-unit pack is priced at ₹48 and will be distributed through modern trade, general trade, pharmacies, e-commerce and quick commerce platforms nationwide.
The launch comes at a time when policymakers and industry stakeholders are placing greater emphasis on menstrual hygiene awareness, women’s health and wider access to quality personal care products. Increased product innovation and expanding retail networks are expected to support broader adoption, particularly as consumers seek solutions that combine performance, comfort and convenience. Commenting on the launch, SupriyaSrinivasa, Marketing Director, Stayfree, said the company continues to develop solutions that address different period experiences. She said Stayfree Xpert XL combines superior absorption, enhanced comfort and portability, reinforcing the brand’s commitment to meeting evolving consumer needs.
To promote the product, Stayfree has rolled out a nationwide digital campaign featuring Aditi Bhatia,AshnoorKaur and other influencers. The campaign highlights common concerns such as leakage, skin irritation and the inconvenience of carrying sanitary pads, underscoring the company’s strategy of combining innovation with consumer awareness to support improved menstrual hygiene across the country.
