Philips Home Appliances has launched ‘Sone Pe Double Suhaga’, an expanded festive campaign offering assured gifts on eligible purchases and opportunities to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day.
Running from October 11 to November 11, 2026, the campaign is expected to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 during the campaign period will qualify for an assured gift and a chance to win the precious rewards.
The initiative builds on the success of last year’s ‘Sone Pe Suhaga’ campaign, which reached consumers across 70 cities. The latest offering combines assured purchase benefits with aspirational rewards, aiming to make festive shopping more engaging and rewarding.
Pooja Baid, Chief Marketing Officer, Versuni India, said, “The response to Sone Pe Suhaga showed us that consumers appreciate festive experiences that go beyond conventional offers. This year, we wanted to build on that response with a proposition that brings together assured value and the excitement of winning something special.”
Gold and diamonds hold cultural significance in India’s festive traditions, symbolising prosperity, good fortune and new beginnings. Through the campaign, Philips Home Appliances seeks to add excitement to seasonal purchases while strengthening consumer engagement across its home appliance portfolio.
The initiative also reinforces the company’s purpose of turning houses into homes.
