Flipkart, India’s leading e-commerce marketplace, has announced the launch of its upgraded loyalty programme, ‘Flipkart Plus’, designed to offer daily value and unmatched shopping privileges. Central to the new programme is SuperCoins, Flipkart’s unique rewards currency, which now enables an extra 5% discount across the entire product range—making every transaction more rewarding for users.
The enhanced benefits include SuperCoin earnings on every order (1 SuperCoin = ₹1), exclusive early access to major shopping events, additional bank offers, and post-order surprise ‘Plus Treats’ such as gift cards and coupons worth ₹50 or more. Customers can unlock Plus Silver with 10 annual transactions and Plus Gold with 20, gaining access to even higher rewards and offers—without paying any membership fee.
Rahat Patel, Vice President – Loyalty, Flipkart, stated, “Our focus is on delivering real, everyday value to customers. With Flipkart Plus, we’re turning each transaction into a rewarding experience.” The upgraded programme has sparked growing interest among digital shoppers and MSMEs. The no-fee model is seen as a boost for local sellers, who anticipate greater customer engagement and increased repeat orders, driving momentum in the district’s evolving e-commerce ecosystem.
