Tata Salt has reintroduced its beloved jingle, “Namak ho Tata Ka… Tata Namak,” with a new campaign emphasizing the importance of iodine for children’s mental development. Building on the success of last year’s initiative, this updated version features eight engaging films that celebrate Tata Salt as an essential part of Indian households.
The campaign, developed by Ogilvy, showcases relatable family moments, blending nostalgia with a powerful message about the benefits of iodine. Among the films, one highlights a teacher using the jingle to educate students about iodine’s significance, while others depict everyday life in diverse Indian homes.
Deepika Bhan, President of Packaged Foods at Tata Consumer Products, expressed that the campaign reinforces Tata Salt’s commitment to quality and consumer trust. Anurag Agnihotri, Chief Creative Officer at Ogilvy, noted the intent to make the vital message of mental development through iodine memorable by drawing inspiration from the 1980s advertising era. The first four films were launched during the IPL, aiming to resonate with millions across the country.
Watch the films here: https://youtu.be/43olT6Pj6GY
