Mother’s Recipe is launching a digital-led campaign across India’s North East promoting its Recipe Sauces range under the tagline “MOM FU: Maa ka pyaar in a new avatar.” The campaign targets Guwahati, Dimapur, Agartala and Aizawl, positioning the sauces as a quick way to create Pan Asian flavors at home while retaining the comfort of traditional home cooking.
Executive Director Sanjana Desai said the campaign combines “exciting flavour and the comfort of Maa ka pyaar,” noting the North East’s strong food culture makes it ideal for the launch.
The festive season push uses social media posts, stories and influencer partnerships to demonstrate simple cooking applications—dipping, mixing and tossing—aimed at building brand awareness and everyday usage during the year-end period when households cook and entertain more frequently.
