After Zomato, Swiggy Increases Per-Order Fee Amid Rising Costs

Food delivery is set to become slightly more expensive for consumers as Swiggy has increased its platform fee by around 17 percent, raising it from ₹14.99 to ₹17.58 per order.
The revised fee is now reflected on the app, with the company stating that the hike is necessary to “operate and maintain the platform.” The increase comes shortly after rival Zomato implemented a similar revision, pointing to a broader pricing shift across the industry.
With the latest adjustment, both platforms now charge nearly identical fees, indicating a convergence in pricing strategies. Zomato had recently raised its platform fee by about 19 percent, continuing a gradual upward trend since the introduction of such charges in 2023.
Industry experts attribute these hikes to mounting operational costs within the food delivery ecosystem. Rising fuel prices, including those linked to crude oil, along with higher LPG costs, have increased expenses for restaurants and delivery partners alike. These pressures are now being partially passed on to consumers through incremental fee revisions.
Despite the increase per order appearing modest, frequent users of food delivery services may feel the cumulative impact over time. The move also reflects the platforms’ ongoing efforts to balance competitive pricing with the need to sustain profitability in a cost-intensive market.
From a business perspective, such fee adjustments are seen as a way for companies to stabilize margins amid fluctuating demand and rising input costs. Analysts note that the sector is gradually transitioning from aggressive discount-led growth to a more sustainable revenue model.
On the market front, Swiggy’s stock showed limited immediate reaction, trading largely flat. However, it has faced pressure in recent months, reflecting broader investor concerns around profitability and competition in the sector.
The parallel pricing strategies adopted by Swiggy and Zomato suggest that the industry may be entering a phase of standardization, where companies align fees while focusing on service quality and efficiency to retain customers.
As operating costs continue to rise, further adjustments cannot be ruled out, making affordability and value key factors shaping consumer choices in India’s fast-evolving food delivery market.