Britannia Industries has announced the launch of Doodh Marie Gold, the latest addition to its Marie biscuit portfolio, reinforcing its commitment to innovation and evolving consumer preferences in the biscuit category.
Made with atta and 0 per cent maida, Doodh Marie Gold has been introduced to offer consumers a milkier taste while retaining the light and crispy texture that has long been associated with Marie biscuits. The new product is designed for consumers seeking a richer and more indulgent taste experience within the category.
According to the company, Doodh Marie Gold combines a distinctive flavour profile with the familiar characteristics of Marie biscuits, creating a differentiated offering in the segment. The launch reflects Britannia’s focus on delivering products that align with changing consumer tastes while maintaining the quality and texture consumers expect.
To support the launch, Britannia has unveiled a new television commercial that showcases the biscuit’s light, crispy and milkier experience in a relatable tea-time setting. Rooted in a familiar daily consumption occasion, the campaign highlights how Doodh Marie Gold caters to consumers who prefer a milkier biscuit experience with their tea.
With Doodh Marie Gold, Britannia aims to enhance the everyday tea-time experience by offering a unique milkier flavour profile while preserving the lightness and crispness that Marie biscuit consumers continue to value.
