Britannia Industries has expanded its Marie biscuit portfolio with the launch of Doodh Marie Gold, reflecting a growing industry focus on product innovation and differentiated consumer offerings within the packaged foods sector.
The new biscuit is made with atta and contains 0 per cent maida, combining a milkier taste with the light and crispy texture traditionally associated with Marie biscuits. The launch is aimed at consumers seeking richer and more indulgent taste experiences while maintaining the familiarity of a well-established biscuit category.
Industry trends indicate that manufacturers are increasingly enhancing legacy products to meet changing consumer preferences and drive growth in mature segments. In line with this trend, Britannia said Doodh Marie Gold delivers a distinctive flavour profile while retaining the core characteristics that have long defined Marie biscuits, offering consumers a differentiated choice within the segment.
To support the launch, the company has rolled out a new television commercial centred on the tea-time consumption occasion. The campaign highlights the biscuit’s light, crispy and milkier experience, showcasing how Doodh Marie Gold caters to consumers who prefer a milkier biscuit companion with their tea.
