Raymond Lifestyle plans to increase Europe’s share of its exports to around 20-25% over the next two years as the Indian apparel maker seeks to reduce its dependence on the US market amid changing trade policies. Chief Executive Officer Satyaki Ghosh said the company expects the US to account for around 55-60% of its exports, down from about 65% before US tariff changes. Europe’s share, meanwhile, is projected to rise from 17% to as much as 25%. The company is expanding its presence in Europe, with recent discussions with new customers beginning to generate business. Ghosh said growing demand in the region, combined with India’s trade agreements with Britain and Europe, could provide significant growth opportunities. Exports accounted for about one-fifth of Raymond Lifestyle’s revenue in fiscal 2026. The broader Indian textile and apparel sector is also seeing a shift in export markets. Government data showed textile and apparel exports to European countries among India’s 10 largest markets rose 9% to ₹69,445 crore in 2025-26, while exports to the US declined 7%. To meet expected European demand, Raymond is increasing production at its Ethiopia facility. Its Andhra Pradesh plant is also set to expand, with production lines expected to more than triple to 10 over the next two years. The strategy reflects a broader effort by Indian apparel exporters to diversify markets and build resilience amid global trade uncertainties.
Raymond Boosts European Push Amid Shifting Global Trade Policies
