KISNA Diamond & Gold Jewellery has expanded its retail presence in the Northeast with the opening of its exclusive showroom at BB Plaza, opposite PYBBS Hotel in Itanagar, marking the brand’s 167th exclusive showroom in India.
The showroom was inaugurated in the presence of Techi Kaso, MLA from the 13th Itanagar Assembly constituency and Advisor to the Minister of Urban Affairs, Land Management, Food & Civil Supplies, Government of Arunachal Pradesh, along with Likha Nari Tadar, Mayor, Itanagar Municipal Corporation, and Harsh Shah, Business Head, East Zone, KISNA.
As part of the launch, the company is offering a flat 35% discount on diamond jewellery making charges and 20% on gold jewellery making charges. Customers can also exchange old gold for 105% value against purchases of diamond jewellery. The festive campaign includes a pan-India Shop & Win lucky draw offering a car or scooter, besides double rate protection on gold jewellery with a 25% down payment, subject to terms and conditions.
Itanagar is witnessing growing organised retail activity, with jewellery remaining an important category during festive and wedding seasons. Current market listings indicate a sizeable jewellery retail presence in Itanagar, while official state data tracks retail prices across the capital and other district markets.
KISNA Founder and Managing Director Ghanshyam Dholakia said the Itanagar expansion was a significant milestone in the company’s Northeast journey. CEO Parag Shah said the showroom would offer diamond and gold collections alongside festive offers and lucky-draw campaigns.
The launch also featured food distribution, a cleanliness drive supporting Swachh Bharat Abhiyan, tree plantation and a blood donation camp.
